Richmond Football Club (RFC), with a rich history of 13 AFL Premierships, has just shaken hands with Fanatics, one of the top global digital sports platforms, to take the fan experience for Tigers supporters worldwide to new heights.
This long-term partnership entails a revamped online store and an upgraded club shop, offering Richmond fans an extensive selection of authorized merchandise. From guernseys to training gear and fan apparel, this collection boasts the most comprehensive array of Richmond gear ever seen. The Roar Store, situated at Punt Road, is now in the skilled hands of Fanatics.
The newly unveiled online Roar Store employs Fanatics’ cutting-edge Cloud Commerce Platform (CCP) to provide Tigers aficionados with a top-notch shopping journey. The platform showcases products in high resolution, streamlines the checkout process, offers multiple language options, and grants swift access to new items, whether browsing online or via mobile devices.
This collaboration forms part of Fanatics’ growing presence in Australia, kickstarting with a significant league-wide agreement with the AFL last year and branching out to include partnerships with the Essendon Football Club and Rugby Australia.
Dino Imbriano, Richmond Football Club’s General Manager – Consumer Business, couldn’t contain his excitement about the venture: “In our quest to engage our passionate Tigers fans on a global scale, teaming up with Fanatics, a reigning global player, was an evident choice. We can’t wait to introduce our fresh online and physical stores, along with an expanded merchandise range that we believe stands out in the league.”
Tyler Emsden, Fanatics’ Director of Business Development, Australia & New Zealand, echoed the sentiment, saying: “Teaming up with Richmond Football Club, a kindred spirit in terms of excellence and fan-centric approach, is simply phenomenal. Our local Melbourne squad is collaborating closely with the club to deliver Tigers fans worldwide an outstanding retail experience, ensuring that no matter your location or preferred shopping method, you can proudly back the Yellow and Black.”
The partnership between Richmond Football Club and Fanatics is poised to bring an unmatched shopping experience and an extensive array of merchandise to Tigers fans, empowering them to show unwavering support for their team globally.
