Whatnot, the innovative online marketplace, is shaking things up with the launch of its new Rewards Club. This loyalty program aims to revolutionize the interaction between buyers and sellers by offering a customizable and engaging experience. Let’s delve into what this program entails and how it aims to benefit users on the platform.
The Rewards Club is a carefully crafted achievement-based loyalty program that benefits both buyers and sellers. It is designed to help sellers expand their businesses while tracking buyer interactions to provide rewards and recognition. The program operates continuously, ensuring an ever-present opportunity for users to engage and earn rewards while fostering deeper connections between buyers and sellers.
One of the standout features of the Rewards Club is its customizable nature, allowing sellers to tailor the program to suit their unique business needs. Sellers can adapt the loyalty program to align with their community and business objectives, creating a personalized experience for their customers.
The program consists of five tiers: Bronze, Silver, Gold, Platinum, and Diamond. Each tier requires a specific number of achievements to unlock, which are determined by the seller. Achievements can range from the number of shows watched to purchases made or the total amount spent on the platform.
Members of the Rewards Club can unlock a variety of rewards and benefits as they progress through the tiers. These incentives include status badges, coupons (dollar-based, percentage-based, free shipping), and exclusive access to tier-specific shows. Membership into the program is automatic upon completing the required achievements, making it easy for users to get started.
To keep the program fresh and engaging, Rewards Club initiatives reset every three months, aligning with the seasonal schedule. This regular reset gives sellers the opportunity to refine and enhance their offerings, ensuring a dynamic and evolving experience for users throughout the year.
The customizable nature of the Rewards Club is further highlighted by the ability for sellers to manage tiers and achievements. Sellers have the flexibility to set tasks for buyers to complete in order to unlock tiers and can adjust the program as needed at the end of each season. This adaptability allows sellers to fine-tune their loyalty program to best suit their business strategies.
Currently in beta testing, the Rewards Club is set to officially launch Season 1 on September 1. During the beta phase, sellers have the opportunity to refine their tiers and make adjustments to their programs by contacting their Account Manager or Whatnot Support.
Sellers interested in joining the program must meet specific requirements, including processing a minimum number of orders, meeting revenue thresholds, maintaining a positive seller rating, and adhering to platform guidelines.
For buyers, participation in a seller’s Rewards Club is automatic upon making a purchase. Coupons and rewards can be easily managed through the Rewards Club overview page. It’s important to note that purchases made using coupons are final, ensuring a seamless and transparent experience for all users.
Achievements are tracked based on the total amount spent, including taxes and shipping fees, though discounts applied through coupons are not counted towards spending achievements. Members have the option to display or hide their Rewards Badges during live shows, allowing for privacy and customization in their engagement on the platform.
As Whatnot rolls out the Rewards Club, they remain committed to supporting users through the transition. Users with questions or in need of assistance can reach out to the Whatnot support team for guidance and support. With its innovative approach to enhancing buyer-seller interactions, the Rewards Club is set to redefine the online marketplace experience on Whatnot.
