In a captivating fusion of worlds, McFarlane Toys and the Ultimate Fighting Championship (UFC) have forged a new alliance that promises to revolutionize the world of collectibles. The revelation, made in dual locations spanning Las Vegas and Tempe, Arizona, on May 15, 2024, sees the iconic McFarlane Toys, a powerhouse in the collectibles realm, teaming up with the esteemed UFC, the premier entity in mixed martial arts.
This remarkable partnership, orchestrated through UFC’s licensing partner, IMG, is set to give birth to a collection of 6-inch figurines meticulously crafted to encapsulate the essence of UFC’s most legendary fighters and their pivotal moments inside the octagon. From the sweat-drenched intensity of fights to the victorious celebrations, these figures will offer fans a tangible connection to the world of UFC in both physical and digital forms.
Founder and CEO of McFarlane Toys, Todd McFarlane, radiated enthusiasm as he spoke about this momentous collaboration. “UFC has ascended to become a leading brand in the sports domain, captivating millions of fans worldwide with its adrenaline-pumping events,” McFarlane shared. “Crafting authentic, intricately detailed figures that mirror the dynamism and fervor of UFC battles represents a thrilling prospect for us, and I am eagerly anticipating seeing these figures embraced by enthusiasts.”
Adding to the excitement, Tracey Bleczinski, the Senior Vice President of Global Consumer Products at UFC, echoed the sentiment by underlining the profound bond between UFC followers and the sport, along with their discerning taste for authentic merchandise. “Teaming up with McFarlane Toys, renowned for their expertise in developing elaborate collectible figures, is a match made in heaven for us. We are delighted to breathe life into our athletes in a manner that resonates with our ardent fans,” Bleczinski affirmed.
Anticipated to hit the market in the autumn of 2024, the new line of UFC collectible figures is destined to be a global sensation, with availability slated for online purchase and select retailers worldwide. To cater to the evolving landscape of collectibles, fans will also have the opportunity to access digital renditions of the figures through a dedicated platform at mcfarlanetoys.digital, seamlessly bridging the gap between physical collectibles and virtual assets.
This pioneering collaboration aims to elevate the collectible journey for UFC devotees, presenting them with a fresh avenue to engage with their beloved fighters and relive the thrill of the octagon through meticulously crafted, premium collectible figures. Get ready to hold a piece of UFC history in the palm of your hand, and embark on a journey that intertwines physical and digital realms in a harmonious blend of artistry and technology.
