In a thrilling move to captivate and connect with its devoted fan base, Formula 1 has decided to extend its exclusive trading card and sticker partnership with Topps, a subsidiary of the renowned Fanatics brand. By securing this multi-year agreement, the collaboration ensures that Topps remains the sole official licensee for crafting trading cards of the esteemed international racing series, a prestigious title it has proudly held since the year 2020.
Within the scope of this renewed alliance, Topps will persist in curating trading card and sticker collections that prominently feature drivers from the hallowed halls of Formula 1, Formula 2, and Formula 3 racing categories. Additionally, the partnership encompasses Topps’ active participation in a series of 2024 FIA Formula One World Championship Grands Prix events, commencing with the high-octane Austrian Grand Prix. Enthusiasts attending these electrifying events can eagerly anticipate acquiring exclusive trading cards as coveted mementos of their Formula 1 experience.
Both Emily Prazer, Formula 1’s illustrious Chief Commercial Officer, and Kelvin Smith, the esteemed Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their jubilation at the renewal of this mutually beneficial partnership. They emphasized the pivotal role of this collaboration in engaging a wider audience and forging deeper connections between fans and their beloved drivers and teams through the medium of unique collectibles. This renewed deal is poised to elevate the fan experience by introducing a variety of special products and unforgettable programs, although the specific duration of the partnership remains undisclosed.
The enduring appeal of Formula 1 transcends the racetrack, encompassing a global community of passionate devotees who eagerly embrace every facet of the sport, including the cherished tradition of collecting trading cards. Through its continued association with Topps, Formula 1 endeavors to immerse fans in an interactive and thrilling world where the exhilaration of racing meets the nostalgia of collecting, fostering a sense of camaraderie and excitement that unites fans worldwide. With this renewed commitment to crafting exclusive trading cards and stickers, Formula 1 and Topps aim to celebrate the beauty and allure of motor racing while creating enduring mementos that fans can treasure for generations to come.
As the wheels of time turn and the engines roar to life on the hallowed tracks of Formula 1, the partnership between this storied racing series and Topps stands as a testament to the enduring power of shared passion, camaraderie, and the timeless appeal of collecting. Through the magic of trading cards, fans young and old can connect with their favorite drivers, relive thrilling moments from the track, and celebrate the splendor of Formula 1 in a tangible and engaging manner. The renewal of this exclusive partnership heralds a new chapter in the saga of Formula 1 collectibles, promising fans an exciting journey filled with unforgettable experiences and cherished memories, all captured within the colorful and captivating world of Topps trading cards.
With their pens poised, engines revving, and hearts racing with anticipation, fans around the globe eagerly await the unveiling of each new trading card collection, knowing that within every pack lies a piece of Formula 1 history waiting to be discovered. As the checkered flag waves and the crowd erupts in cheers, Formula 1 and Topps continue to write the next thrilling chapter in their unfolding story of innovation, excitement, and shared joy.
