Fanatics Live, in partnership with Fanatics Collectibles, has recently launched an exciting new initiative called ‘The Ten’. This program aims to showcase and reward collectors who discover the top 10 sports cards in the market. Drawing inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ features a curated selection of 10 cards from various sports. Collectors who are fortunate enough to pull one of these cards on the Fanatics Live app will receive a generous reward of $10,000 in Fanatics Live credit.
‘The Ten’ will have a monthly rotation of cards carefully chosen for their popularity and rarity. Some notable examples from the inaugural list include the highly coveted 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-discovered 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
This exciting program offers a diverse portfolio of cards, featuring legendary athletes like Tom Brady and Steph Curry, as well as emerging stars such as MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. The chosen cards will include brands like Panini, Upper Deck, Topps, and Bowman, catering to collectors across different sports.
James Kollar, senior director of marketing at Fanatics Live, expressed the program’s aim to enhance the collecting experience while showcasing Fanatics’ commitment to giving back to collectors and the hobby. ‘The Ten’ encourages community engagement by allowing Fanatics Live participants and the collecting community to have a say in the selection of monthly cards. This inclusion creates a sense of involvement and excitement among collectors.
Another objective of ‘The Ten’ is to promote new products and reignite interest in existing releases with chase cards. This program provides a platform for dealers and collectors to showcase these highly sought-after cards, generating buzz and fostering discussion within the community. To celebrate major discoveries and announce upcoming cards, Fanatics Live plans to host pack and box breaks, as well as special shows centered around ‘The Ten’. A dedicated webpage will track the cards and their discoverers, adding to the intriguing narrative of the program.
‘The Ten’ not only emphasizes the cards but also focuses on the stories behind the collectors and their finds, offering a unique storytelling aspect to the program. Fanatics Live has been experiencing consistent growth since its inception, with an average watch time of 56 minutes, showcasing its evolution into a community-focused platform. James Kollar expressed his excitement about the potential impact of ‘The Ten’ on the Fanatics brand and the collector community, showcasing the program’s potential to further engage and support enthusiasts.
With ‘The Ten’, Fanatics Live has established an innovative program that rewards and celebrates collectors who discover the most sought-after sports cards in the market. Through the monthly rotation of these exclusive cards and the generous reward of $10,000 in Fanatics Live credit, this program adds an exciting dynamic to the collecting experience while providing a platform for collectors and dealers to engage with the community. ‘The Ten’ serves as a testament to Fanatics’ commitment to the hobby and its dedication to creating a vibrant and interactive collecting environment.
